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International Journal of English Language Education

.: Home > International Journal of English Language Education > 2015 > Volume 3 Number 1 > 89 Wangsan-ri, Mohyeon-myeon, Choin-gu, Yongin-si, Gyeonggi-do, South Korea Tel: 82-31-330-4030 E-mail: gstorres@gmail.com

‘Reading’ World Link: A Visual Social Semiotic Analysis of an EFL Textbook

89 Wangsan-ri, Mohyeon-myeon, Choin-gu, Yongin-si, Gyeonggi-do, South Korea Tel: 82-31-330-4030 E-mail: gstorres@gmail.com
Assistant Professor, Hankuk University of Foreign Studies 89 Wangsan-ri, Mohyeon-myeon, Choin-gu, Yongin-si, Gyeonggi-do, South Korea Tel: 82-31-330-4030 E-mail: gstorres@gmail.com
Abstract :

As Kress (1993: 174) states, “no sign is innocent” and therefore no text, no matter how innocuous, bland or mundane, should be free from critical reading. This paper sets out to do just this by examining World Link (2011), an EFL textbook used in a South Korean university context, by using a framework of ‘visual grammar’ established by Kress and van Leeuweun (2006). The paper begins by reviewing the grounding theories of semiotics on which the framework is based. It then uses the framework to perform an analysis of the representational and interactive patterns of two pages from the World Link textbook. The author concludes with a discussion of her findings by addressing the embedded ideologies discovered within the pages and considering how these meaning potentials relate to the purposes of the textbook and thereby the greater purposes of the publisher, Heinle Cengage Learning.

Keywords :
Discourse analysis, multimodal, social semiotics, Kress and van Leeuwen, visual grammar

Date Deposited : 10 Apr 2015 10:32

Last Modified : 10 Apr 2015 10:32

Official URL: http://www.macrothink.org/journal/index.php/ijele/issue/view/339

Volume 3, Number 1, - 2015 , ISSN 2325-0887

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