International Journal of Management and Business Research
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Religion and Family Structure: Two Factors Affecting on Consumer Decision Making Styles in Iran
Department of Business Management, Zanjan Branch, Islamic Azad University (IAU), Zanjan, Iran.
Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wives with Eastern culture and Islamic norms use different decision-making styles.
Consumer decision making style; Family structure; Consumer behavior; Religion; Muslim
Date Deposited : 28 Mar 2016 15:10
Official URL: http://www.ijmbr.org/article_1945_101.html
Last Modified : 28 Mar 2016 15:11
Volume 3, Number 2, - 2013
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