International Journal of Management and Business Research
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Perception of Students on Business Social Responsibility (BSR) with Regards to Profitability, Long Term and Short Term Success of Firms in Nigerian (SEM Approach)
A. H. Goron Dutse ; H. Hilman
School of Business Management, College of Business, University of Utara Malaysia, Malaysia.
This study identifies and compares the antecedent of Nigerian students’ perception on business social responsibility. Part of its objectives is to examine the perception of business students in terms of importance of business social responsibility with respect to profitability, and the effectiveness of social responsibility in both long and short terms. The study reviews the related literature on the perception of business students on BSR.
Business students; Business social responsibility; Profitability; Long-term; Short-term; Niger
Date Deposited : 28 Mar 2016 15:43
Official URL: http://www.ijmbr.org/article_1750_13.html
Last Modified : 28 Mar 2016 15:43
Volume 2, Number 4, - 2012
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