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International Journal of Accounting Research

S TUDY OF HUMAN REACTIONS THAN COLOR AND ITS EFFECTS ON ADVERTISING

Marzieh Talaei
Central Tehran Branch, Islamic Azad University, Tehran, Iran
Abstract :

This paper aims to examine the impacts of the human psyche and subconscious
color when buying and consuming goods Colors cannot be only from the physical
perspective, But the psychological impact on the mechanism of color have human
body  through  which  can  be  used  to  predict  many  behaviors.  Commerce  and
advertising can be valuable as an efficient tool and color in guiding the consumer
interest  and  increase  sales.  This  article  shows  to  achieve  cooler  effects,  in
addition to knowledge of the psychological effects of color, as well as employing
appropriate color in the advertisement with the space around and understand it's
symbolic, should study the culture and history of a country. And many of the
behavioral patterns and the collective interests of the history and culture of a
community  identified.  This  article  can  be  a  better  understanding  of  the
psychological effects of color in the first phase of commercial advertising and to
give to the fans.

Keywords :
nvironment, Environmental design, Color Psychology, Psychological, Reactions, Advertising

Date Deposited : 31 Mar 2016 14:16

Last Modified : 31 Mar 2016 14:16

Official URL: http://www.omicsonline.com/open-access/ArchiveIJAR/ijar-archive.php?month=June&&year=2013

Volume 1, Number 2, June 2013

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