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International Journal of Accounting Research

STRATEGIC DECISION MAKING, BALANCED SCORE CARD PROFITABILITY: ISSUES and CHALLENGES

ALAO, ESTHER
MONISOLA SCHOOL OF POST GRADUATE STUDIES, BABCOCK UNIVERSITY. ILISHAN, OGUN STATE
Abstract :

Achieving profitability in businesses has always been a necessary requirement for continuity, growth  and  expansion.  To  attain  this,  demands  making  strategic  plans  by  employees  who have  been  tasked  with  specific  organizational  responsibilities.  The  study  uses  secondary sources  of  data  based  on  journals,  seminar  papers,  text - books  and  primary  data  will  be obtained  from  responses  to  copies  of  questionnaire  served  to  top  management  members, operational  heads  and  relevant  employees  of  the  organization.  The  study established  the Stakeholder  theorist  (19 84) and found  out  that many  organizations  have   imbibed  the principles  of the  balanced  scorecard .  I t’s direct  application  was  found  to be prominent  with few  of  the  prominent companies  listed  on  the  stock  exchange,  an  indication  that  the performance appraisal system has not been embraced by majority, hence could not have been linked  to  present  level  of  profitability,  growth  and  other  performance  indices. The  paper concludes  with  the  inherent  benefits  of  applying  the  balanced  scorecard  as against the  non - specific approach of appraising employee performance in order to enhance profitability. Key Words– Strateg ic decision , score card, profitability and customers satisfaction

Keywords :
Strateg ic decision , score card, profitability and customers satisfaction

Date Deposited : 31 Mar 2016 14:35

Last Modified : 31 Mar 2016 14:35

Official URL: http://www.omicsonline.com/open-access/ArchiveIJAR/ijar-archive.php?month=January&&year=2013

Volume 1, Number 1, January 2013

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