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International Journal of Economics & Management Sciences

.: Home > International Journal of Economics & Management Sciences > 2016 > Volume 5 Number 2 > Roberto Manzano1 *, Diana Gavilan1 , Magdalena Ferrán2 , María Avello1 and Carmen Abril1

Autotelic and Instrumental Need for Touch: Searching for and Purchasing Apparel Online

Roberto Manzano1 *, Diana Gavilan1 , Magdalena Ferrán2 , María Avello1 and Carmen Abril1
1Department of Marketing and Market Research, Complutense University of Madrid, Spain 2Department of Applied Statistics, Complutense University of Madrid, Spain
Abstract :

Apparel is considered to be a category where haptic cues play a key role in evaluating product properties, and yet the consumer buying process in said retail channel is hindered by restricted product experience and evaluation due to the intrinsic absence of haptic options. The current research seeks to gain deeper insights into the knowledge and understanding of consumer autotelic and instrumental need for touch (NFT] in the search and purchase stages of buying apparel online. Using a self-reported questionnaire, data were collected from 227 subjects. Results indicate that consumers high in autotelic NFT and instrumental NFT show a lower likelihood to purchase apparel online. Also a significant moderating effect for utilitarian shopping orientation and instrumental NFT on online apparel search and purchase was also found. These findings have important implications for online retailers since overcoming the lack of NFT remains a major obstacle in the adoption of this channel. In addition, directions for future research are suggested.

Keywords :
2162-6359

Date Deposited : 18 Apr 2016 15:11

Last Modified : 18 Apr 2016 15:11

Official URL: http://www.omicsonline.com/

Volume 5, Number 2, March 2016 , ISSN 2162-6359

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