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International Journal of Economics & Management Sciences

Factors Influencing Pricing Decisions

Abbott J Haron*
Higher Colleges of Technology, Sharjah, United Arab Emirates
Abstract :
In this paper, we look at factors that affect how marketers set price. The final price for a product might be influenced by numerous factors, which can be categorized into two main groups, internal factors and external factors, both areas are discussed in further detail in this paper. In addition to discussing the factors that influence international marketing channels, which are the channels within which goods and services pass to reach their foreign customers. This suggests that manufacturers and consumers must be located in either the producers or customers country or having presence in both countries. Lastly, the paper will discuss standardized advertising versus localized advertising in an international market.


Keywords :
Marketing; Pricing decisions; Channel structures; Channel strategies; Standardized advertising; Localized advertising

Date Deposited : 19 Apr 2016 16:13

Last Modified : 19 Apr 2016 16:13

Official URL:

Volume 5, Number 1, January 2016 , ISSN 2162-6359

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