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International Journal of Economics & Management Sciences

E-Commerce Innovations Customer Perceptions in Qatar

Abbott J Haron*
Higher Colleges of Technology, Sharjah, United Arab Emirates
Abstract :
Over the past few years, the number of online retailers has gradually climbed in the region, with the country of Qatar making up a small but growing share in the region’s e-commerce market, but still selling online in Qatar has one of the lowest percentages of on-line purchase world-wide. This paper investigates the perception of the Qatari consumers on e-commerce purchasing process and how it varies among individuals due to several positive and negative characteristics of e-commerce. It is found that the demand for online marketing activities is increasing considerably; however, some individuals are anxious about the safety of online payment processing

 


Keywords :
Innovations; Marketing, Pricing decisions; Channel structures; Channel strategies; Standardized advertising; Localized advertising

Date Deposited : 19 Apr 2016 16:19

Last Modified : 19 Apr 2016 16:19

Official URL: http://www.omicsonline.com/open-access/archive-economics-and-management-sciences-open-access.php

Volume 5, Number 1, January 2016 , ISSN 2162-6359

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