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International Journal of Economics & Management Sciences

The Administered Public Recreation Marketing Concept

Edouard V Novatorov*
Department of management, National Research University, Higher School of Economics, Russian Federation
Abstract :

The article focuses on four major assumptions that underlie the alternative conceptualization of public recreation marketing. It explains (1) the redistribution system within recreation resources are allocated; (2) the organizational structure of recreation agencies; (3) the ways in which public recreation agencies interact with local governments and citizens; and (4) the code of ethics and its influence on the behavior of recreation professionals. Finally, the article attempts to integrate these assumptions into an alternative definition of public recreation marketing that is termed “administered marketing.” 

Keywords :
Redistribution; Code of ethics; Administered marketing

Date Deposited : 22 Apr 2016 15:36

Last Modified : 22 Apr 2016 15:36

Official URL:

Volume 4, Number 10, December 2015 , ISSN 2162-6359

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