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International Journal of Economics & Management Sciences

.: Home > International Journal of Economics & Management Sciences > 2015 > Volume 4 Number 6 > Vargas-Hernández JG1 * and Wong Dan AT2

Reputation as a Competitive Advantage in International Market Entry in the Pharmaceutical

Vargas-Hernández JG1 * and Wong Dan AT2
1Universidad de Guadalajara Periférico Norte 799 Edif. G201-7, Los Belenes, C.P. 45100, Zapopan, Jalisco, México 2Centro Universitario de Ciencias Económico Administrativas Universidad de Guadalajara, Mexico
Abstract :

The present research attempts to analyze from a theoretical and methodological view of the competitive advantage that companies have to use the reputation as a generating tool of market value and this is a difficult intangible factor to imitate that facilitates the company to entre international markets. The largest pharmaceutical companies in the world and Mexico will be studied, from its inception and its market value. Finally it is concluded that the pharmaceutical industry has been characterized as one the most difficult markets to enter for their high entry barriers and reputational capital.

Keywords :
Vargas-Hernández JG1 * and Wong Dan AT2

Date Deposited : 03 May 2016 21:22

Last Modified : 03 May 2016 21:22

Official URL: http://www.omicsonline.com/

Volume 4, Number 6, June 2015 , ISSN 2162-6359

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