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International Journal of Economics & Management Sciences

.: Home > International Journal of Economics & Management Sciences > 2015 > Volume 4 Number 1 > Maitlo GM1 , Kazi ZH2 , Khaskheley A3 and Faiz M Shaikh4 *

Factors that Influence the Adoption of Online Banking Services in Hyderabad

Maitlo GM1 , Kazi ZH2 , Khaskheley A3 and Faiz M Shaikh4 *
1Dean Faculty of Commerce & Business Administration, Shah Abdul latif University, Khairpur, Pakistan 2Assistant Professor, IBA-University of Sindh-Jamshoro, Pakistan 3Assistant Professor, Department of Economics, University of Sindh-Jamshoro, Pakistan 4Assistant Professor, SZABAC-Dokri-Larkana-Sindh, Pakistan
Abstract :

The purpose of this research paper is to determine those factors that influence the adoption of online banking services in Hyderabad. A theoretical model is provided that conceptualizes and links different factors influencing the adoption of online banking in Hyderabad. A total of 302 respondents in Hyderabad were sampled for responding. Factor analyses and regression technique are employed to study the relationship. The results of the model tested clearly that use of online banking is influenced by channel convenience, perceived risk, security perception, prior internet knowledge and information on online banking. The results also determine that demographic factors also impact significantly on online banking. Finally, this paper suggests that an understanding the factors affecting intention to use internet banking is very important to the practitioners who plan and promote new forms of banking in the current competitive market

Keywords :
National Savings; Life-Cycle hypothesis; Granger causality

Date Deposited : 04 May 2016 20:14

Last Modified : 04 May 2016 20:14

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Volume 4, Number 1, January 2015 , ISSN 2162-6359

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