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International Journal of Economics & Management Sciences

Realization the Marketing Approach in the Management of the Region

Morozova GA*
Professor of Nizhny Novgorod Institute of Management, Russian Presidential Academy of National Economy, Russia
Abstract :

Current methods of socio-economic control region requires new approaches. There is a distinction between the concept of governance in past periods and in periods associated with the unstable development of the crisis. Therefore, marketing management should combine and integrate all kinds of management activities that are based on identifying and addressing the needs and interests of the society as a whole and individual social strata and groups, to stimulate useful new society needs and interests. The article discusses the use of the marketing approach to managing the region

Keywords :
Government programs; Government marketing; Marketing; Marketing contributes; Information exchange; Government programs; State marketing; information exchange needs of the population; The need for professional recognition; The need for housing needs in education and health; Marketing management approach

Date Deposited : 04 May 2016 20:15

Last Modified : 04 May 2016 20:15

Official URL:

Volume 4, Number 1, January 2015 , ISSN 2162-6359

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