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International Journal of Economics & Management Sciences

.: Home > International Journal of Economics & Management Sciences > 2014 > Volume 3 Number 5 > Chia Thian Sheung1* and Rashad Yazdanifard2

How Online Privacy Systems Assure More Customer Satisfaction and Trust?

Chia Thian Sheung1* and Rashad Yazdanifard2
1SNHU Department, Help College of Arts and Technology, Fraser Business Park, Kuala Lumpur, Malaysia 2Faculty of Management, Multimedia University, Cyberjaya, Malaysia
Abstract :

The use of technology helps organizations to get closer to customers and to build an ongoing relationship with them. As the usage of Internet grows rapidly in recent years, especially in online shopping and payment via Internet, we can observe that there is a rising number of people concerning about online privacy. Users are increasingly concerned about their own privacy when they go online; this has been repeatedly shown in studies developed by researchers. Thus, the way of compiling consumer data profiles may play an important role in assuring consumer satisfaction and trust have been fully taken into account. Customers’ perceived risk will be lower in electronic marketplace if they obtained a sufficient level of satisfaction as well as trust. Also, in a society having a high level of privacy awareness, the accessibility of privacy policies while navigating a website’s page and the understanding of relevant contents in the policy have been focused and considered by organizations to improve their service quality in terms of online privacy system. The purpose of this paper is presented is to allow us a better understanding of the online privacy measurements and to evaluate the usability of online privacy policies. We also examine the four aspects of policies and how they can be improved in order to meet more user satisfaction and trust. 

Keywords :
Internet; Electronic commerce; Online privacy system; Online trust; Customer satisfaction

Date Deposited : 04 May 2016 21:49

Last Modified : 04 May 2016 21:49

Official URL:

Volume 3, Number 5, December 2014 , ISSN 2162-6359

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