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International Journal of Economics & Management Sciences

Decision Model of Corporate R&D Behavior Based on Stimulus and Response Theory

Kai Hu1* and Robert P McGowan2
1College of Economics and Management, Jiangxi Agricultural University, Nanchang 330045, China 2Department of Management, Daniels College of Business, University of Denver, Denver 80210, USA
Abstract :

There is plenty of research about the influence factors of corporate Research and Development (R&D) behavior, but rarely is the define process of corporate R&D behavior explored. The external inducement of corporate R&D behavior is regarding government innovation policy and variation of market demand as external stimulus to corporate R&D behavior, based on Stimulus and Response Theory. Different enterprises may have different R&D behavior outputs that face the same stimulus input, caused by black-box of enterprise’s internal state, which comprise two aspects of enterprise characteristics and industry characteristics. Then, an integrity and legible model was founded which describes the excitation process of corporate R&D behavior

Keywords :
: Stimulus; Response; Corporate R&D Behavior; Model

Date Deposited : 16 May 2016 21:31

Last Modified : 16 May 2016 21:31

Official URL: http://www.omicsonline.com/

Volume 3, Number 1, August 2014 , ISSN 2162-6359

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