International Journal of Economics & Management Sciences
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THE ANTECEDENT ROLE OF SOCIAL NETWORKS IN PROJECT COMMUNICATION
Sudi Nan goli ¹, Sheila Namagembe ² , Author A himbisibwe 3 and Hasan Bashi
The purpose of this paper is to explore the human dimension of project management by establishing the
extent to which social networks explain changes in Project Communication. This study was positivistic and adopted a quantitative, cross sectional study design. Data Analysis was based on respon ses of project - stakeholders (n=418) who took part in 92 citize nship projects conducted by major commercial banks in Uganda. Use of specific type of projects was meant to minimize bias and enhance usefulness of results owing to the unique nature of specific projects in real life. The statistical analysis results revealed that the social network constructs that where studied (i.e. network transitivity and network degree) are significant predictors of Project Communication. It was recommended that project managers, especially those involved in managing citizenship projects, should value social networks as one of the primary means of ensuring effective Project Communication.
In analyzing the dyadic relations hip between the study variables with the aid of data from citizenship projects, earlierstudies did not accorddirect attention to the antecedent role of social networks but instead addressed its mediating, moderating and dependent roles. The use of data from citizenship projects in this study was merited by the fact that many organizations are engaging in social re sponsibility activities from which the citizenship domain arises.
ANTECEDENT ROLE OF SOCIAL NETWORKS IN PROJECT COMMUNICATION
Date Deposited : 17 May 2016 22:59
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Last Modified : 17 May 2016 22:59
Volume 2, Number 8, September 2013 , ISSN 2146-7943
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