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.: Home > International Journal of Economics & Management Sciences > 2012 > Volume 1 Number 12 > Kalubanga Matthew1 , Tumwebaze Samuel 2 and Kakwezi Patrick 3

Examining The Effect Of Multi-Channel Product Distribution On Firms’ Performance

Kalubanga Matthew1 , Tumwebaze Samuel 2 and Kakwezi Patrick 3
1 MBA, MCIPS (UK), ACCA (UK), BBA (Accounting) (Honours) (Makerere University))) Lecturer/Department of procurement and logistics management Makerere University Business School, Kampala, Uganda 2 Msc.PSM (Makerere University), BBA (Honours) (Makerere University)) 3 MBA, B.Com (Purchasing) (Honours) (Makerere University), Dip (Kyambogo University) Lecturer/Department of procurement and logistics management Makerere University Business School, Kampala, Uganda
Abstract :

The study sought to examine how multi-channel distribution operations affect a firm’s performance. A crosssectional study approach was used together with the quantitative and qualitative research designs. A sample was determined scientifically from a study population of senior and junior staff engaged in sales and distribution, and distribution agents, wholesale and retail using the Krejcie and Morgan scientific table for determining sample size. Data was collected using a self administered questionnaire and analysed using statistical measures obtained using SPSS (Statistical package for social scientists). The study findings show that efficiency in distribution nodes support overall firm’s performance, multi-channel distribution management practices have an effect on the performance of a firm and that multi-channel distribution operations face a number of challenges including difficulties in multi-channel activities coordination resulting into inter-channel conflicts, and intra-channel competition threatening the firm’s pricing power. 

Keywords :
Multi-channel distribution, pricing power, inter-channel conflicts.

Date Deposited : 19 May 2016 22:40

Last Modified : 19 May 2016 22:40

Official URL: http://www.omicsonline.com/

Volume 1, Number 12, December 2012 , ISSN 2162-6359

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