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.: Home > International Journal of Economics & Management Sciences > 2011 > Volume 1 Number 11 > Gonzalo Maldonado Guzmán 1 , José Sánchez Gutiérrez 2 , Juan Gaytán Cortes3 and Ricardo García Ramírez4

Measuring The Competitiveness Level In Furniture Smes Of Spain

Gonzalo Maldonado Guzmán 1 , José Sánchez Gutiérrez 2 , Juan Gaytán Cortes3 and Ricardo García Ramírez4
1 University Autonomous of Aguascalientes, Economic and Managerial Sciences Center, Marketing Department, Avenida Universitaria #940, Ciudad Universitaria. Aguascalientes, Aguascalientes México 20131 E-mail: gmaldona@correo.uaa.mx 2 University of Guadalajara, Economic and Managerial Sciences Center, Marketing and International Business Department, Periférico Norte #799 (G-306) Los Belenes. Zapopan, Jalisco México 45100 3 University of Guadalajara, Economic and Managerial Sciences Center, Marketing and International Business Department, Periférico Norte #799 (G-306) Los Belenes. Zapopan, Jalisco México 4 University Autonomous of Aguascalientes, Economic and Managerial Sciences Center, Professor-Researcher, Avenida Universitaria #940, Ciudad Universitaria. Aguascalientes, Aguascalientes México 20131
Abstract :

The first decade of the 21st century is characterized for businesses uncertainty, market globalization, and a higher level of competitiveness, what makes small and medium enterprises rethink their strategies and adjust it to changes and requirements, such as market, clients and customers. Also, the market pressure about customizing even more the products and services demanded by consumers, is taking enterprises to adopt competitiveness as a strategy, which allows cost reductions through an efficient use of technology in the organization. Hence, in this empiric study trough a sample of 322 enterprises of the furniture industry in Spain, the effects of the competitiveness are analyzed in these companies. Results show that financial performance, cost reduction and the use of technology impact positively on the competitiveness level of companies, whereby could be considered that competitiveness is a good company strategy. 

Keywords :
Competitiveness, financial performance, cost reduction, technology

Date Deposited : 20 May 2016 18:55

Last Modified : 24 May 2016 19:10

Official URL: http://www.omicsonline.com/

Volume 1, Number 11, November 2011 , ISSN 2162-6359

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