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International Journal of Economics & Management Sciences

.: Home > International Journal of Economics & Management Sciences > 2011 > Volume 1 Number 10 > Lucy N. Maina Kiganane1 , Professor H.Bwisa2 and Dr J. M. Kihoro3

Assessing Influence Of Firm Characteristics On The Effect Of Mobile Phone Services On Firm Performance: A Case Study Of Thika Town In Kenya

Lucy N. Maina Kiganane1 , Professor H.Bwisa2 and Dr J. M. Kihoro3
1 Department of Entrepreneurship and Procurement, School of Human Resource Development, Jomo Kenyatta University of Agriculture & Technology, 2 School of Human Resource Development, Jomo Kenyatta University of Agriculture & Technology 3 Department of Statistics & Actuarial Sciences, Jomo Kenyatta University of Agriculture & Technology
Abstract :

The purpose of this study was to assess the influence of firm characteristics on the effect of mobile phone services on firm performance. The study was carried out in Thika town in Kenya. It adopted an exploratory design where a two-stage, Stratified and Simple random sampling, technique was employed. A total of 120 questionnaires were self- administered yielding a response rate of 100%. Data was subjected to detailed exploratory analysis through descriptive procedures. Results revealed that firm characteristics have no statistical significant influence on the effect of Mobile phone services on firm performance. 

Keywords :
Mobile Phone Services, Manufacturing firms, Performance, effect, Firm characteristics

Date Deposited : 20 May 2016 19:13

Last Modified : 20 May 2016 19:13

Official URL: http://www.omicsonline.com/

Volume 1, Number 10, October 2011 , ISSN 2162-6359

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