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International Journal of Economics & Management Sciences

.: Home > International Journal of Economics & Management Sciences > 2012 > Volume 2 Number 3 > Borga Deniz¹ and Robert B. Hasbrouck²

When To Greenlight: Examining The Pre-Release Factors That Determine Future Box Office Success Of A Movie In The United States

Borga Deniz¹ and Robert B. Hasbrouck²
¹ The Joseph W. Luter, III School of Business, Christopher Newport University, 1 Avenue of the Arts, Newport News, VA 23606 ² The Joseph W. Luter, III School of Business, Christopher Newport University, 1 Avenue of the Arts, Newport News, VA 23606
Abstract :

The motion picture business in the United States is a multi-billion dollar industry which is an important part of the country’s economy. There were over 120,000 movies that were produced and shown in movie theaters across the U.S. in 2010. Some were successful and many were not. Given the amount of risk and investment required to produce a movie, it is essential to investigate the factors that can be selected prior to release (production phase) to determine box office success of a movie. In this paper we examine the impact of twentynine variables on total U.S. box-office revenue as well as the revenue-to-budget ratio. We use data from one hundred and fifty top grossing movies of 2010, and found that genre, MPAA rating, budget, star power, adaptation from another medium, sequels and remakes are significant predictors in determining box office revenue and/or profitability of movies

Keywords :
Movie industry, Box office success, Pre-release factors

Date Deposited : 01 Jun 2016 20:32

Last Modified : 01 Jun 2016 20:32

Official URL: http://www.omicsonline.com/

Volume 2, Number 3, March 2012 , ISSN 2162-6359

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