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International Journal of Economics & Management Sciences

.: Home > International Journal of Economics & Management Sciences > 2011 > Volume 1 Number 4 > Derek Friday 1* , Joseph M. Ntayi2 , Moses Muhwezi3 , Sarah Eyaa4 and Benjamin Tukamuhabwa5

Vertical Collaboration And Physical Distribution Service Quality In Uganda’s Soft Drinks Demand Chains

Derek Friday 1* , Joseph M. Ntayi2 , Moses Muhwezi3 , Sarah Eyaa4 and Benjamin Tukamuhabwa5
1 Department of Procurement and Logistics Management, Makerere University Business School, P.o.Box 1337, Kampala,Uganda. 2 Department of Management Science, Makerere University Business School, P.o.Box 1337, Kampala,Uganda. E-mail: ntayius@yahoo.com 3 Department of Management Science, Makerere University Business School, P.o.Box 1337, Kampala,Uganda. 4 Department of Procurement and Logistics Management, Makerere University Business School, P.o.Box 1337, Kampala,Uganda. 5 Department of Procurement and Logistics Management, Makerere University Business School, P.o.Box 1337, Kampala,Uganda.
Abstract :

The purpose of this study was to explain physical distribution service quality in the soft drinks’ demand chain using the collaboration dimensions of information sharing, incentive alignment and decision synchronization. The study was motivated by the desire to explore an area that has been understudied in Uganda and also make a contribution by providing knowledge on the factors affecting the performance of soft drinks’ distribution chains. Data was collected from manufacturers and distributors in Kampala District. The findings revealed that the collaboration dimensions were significant predictors of physical distribution service quality. Incentive alignment was found to be a significant predictor of physical distribution service quality while decision synchronization and information sharing were insignificant predictors. This study makes numerous contributions that have been highlighted and also provides implications for theory and practice. 

Keywords :
Vertical Collaboration, Physical Distribution Service Quality, Uganda, Soft Drinks.

Date Deposited : 15 Jun 2016 20:05

Last Modified : 15 Jun 2016 20:05

Official URL: http://www.omicsonline.com/

Volume 1, Number 4, April 2011 , ISSN 2162-6359

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